Once I realized that what we put ON our body was just as important as what we put IN our body, I immediately began swapping out my skincare, body products & makeup but...

unfortunately I learned the hard way that the skincare & cosmetics industry was worse than the food industry when it came to allowing known harmful ingredients into their products. It saddened me to find, yet, another industry putting profits above health but one company was fighting to end this reality!

'Green Washing' is when a company only appears to be health-promoting by using deceptive marketing tactics like logos & labels, using words like 'natural, organic or hypoallergenic' or conveying a product is healthier for the consumer when it's really just a front to entice customers to purchase their products. Sometimes companies make claims that can't be substantiated which is a gray area but what's even worse is that many of these companies are flat out misleading consumers.

Because there’s already so much conflicting & ambiguous advice in healthcare I was already spread too thin to devote more time researching what is going into my skincare & cosmetics products so I knew I had to outsource that and…I knew I could trust Beautycounter.

Over the past 10 years Beautycounter has disrupted the beauty industry with its effective, high-end formulations while at the same time adhering to some of the strictest standards in terms of ingredient selection & sourcing.

But that's not all - our company focuses on five main pillars that sets us apart from every other clean beauty company out there: safety, packaging, responsible sourcing, climate, and advocacy.

Succicntly, that means you are getting the most effective formulations with the safest & intentionally sourced ingredients from a company that also focuses on sustainability across the board while advocating for higher standards across the entire industry so that maybe someday, your kids won't have to worry about the products they put on their bodies - that's the kinda world I'm fighting for anyway!

Learn more about my favorite products here!

blog posts coming soon!